Work Samples
Paid Ads
High Level & Portfolio Growth:
-
$2.7M+ in annual paid media managed, strategically allocated across Google Ads and Paid Social.
-
Continuous optimization against client goals, with real-time performance monitoring and budget reallocation.
-
Proven ability to reduce spend while increasing bookings, revenue, and ROAS across multi-property portfolios.
-
Hospitality experience spanning CoralTree Residence Collection, Benchmark Hotels & Resorts, and Noble House Hotels & Resorts.
Cyber Performance Case Studies
CoralTree Residence Collection (Cyber 2025)
Paid Social and Google Ads Campaign
-
Spend decreased 15%, yet bookings increased 172% YoY
-
Revenue increased 180% YoY (nearly $900K)
-
ROAS improved from 8:1 to 26:1 (+221%)
-
Spend reduced, while bookings and revenue grew substantially
-
ROAS surged overall, reflecting stronger targeting and conversion efficiency across key markets (including both Colorado and Hawaii).
Noble House Hotels (Cyber 2025)
Streaming TV, Paid Social, and Google Ads Campaign
Inn at Cape Kiwanda
-
33 total bookings and $13.8K in revenue on just $1.1K in spend.
-
Achieved up to 16:1 ROAS across Paid Social and Google Ads.
-
Google Ads: 11.5% CTR and 24 bookings, driving high-intent conversions.
-
Paid Social: Efficient upper-funnel engagement with 8.2:1 ROAS.
The Headlands
-
45 bookings and $51.9K in revenue on $880 in spend.
-
Delivered an exceptional 16:1 ROAS.
-
Achieved a standout 34.9% CTR through high-performing creative and audience strategy.
-
Successfully converted high-intent traffic during a limited Cyber promotion window.
Website
The Graham Group
The Graham Group is a leading commercial and residential real estate company in Wyoming. Their previous website didn’t effectively showcase properties, so I created a new site highlighting their expertise and culture, with a custom CMS to easily manage listings in one place.
Results:
-
Average session duration increased from 1:53 to 2:27
-
Bounce rate dropped from 60% to below 29%
-
Pages per session rose from 1.4 to 1.8
-
They have been discovered from individuals using AI search, due to strategic keyword planning.
Gryphon Environmental
Gryphon Environmental designs and builds industrial drying systems. Their previous website was a single page and didn’t fully convey the importance of industrial drying or the benefits of the Gryphon Dryer. After learning more about the company, I created a new website that provides comprehensive information for customers, including company history, tightening regulations, dryer benefits, and case studies. The updated site now establishes credibility and clearly demonstrates Gryphon Environmental’s value.
Results:
-
Average session duration reached 2m 49s
-
Bounce rate dropped from 91% to 66.7%
-
Pages per session rose from 1.0 to 1.6
Blue Skies Nursing
Blue Skies Nursing is a concierge home health care company serving remote Steamboat, Colorado, providing high-quality care where it’s needed most. I’ve worked with them since 2022, creating a new website that showcases their growth from 2 to 15 services. I also built a custom automated CMS to promote local memory cafés, complete with automated reminders. The updated site highlights the benefits of their services while reinforcing their mission of improving lives at home.
Results:
-
23 pages of content, boosting SEO visibility
-
Custom Blog and Events pages
-
GA4 and GTM implemented for ads
-
Top rankings in organic and paid search
-
Average session duration: 1m 18s
-
Pages per session: 1.2
-
Bounce rate: 50%
Video
Three examples of short-form videos for Blue Skies Nursing and TalkElder (partner companies), supporting their shared mission to improve lives at home through nurse-led educational content.
This long-form video is a personal recap of my college experience. As a student video creator for Colorado State University throughout college, the channel also includes additional videos from that time. Together, they showcase my video editing style and offer a glimpse into who I am.
View Samples by Brand
